Growth Owl, LLC founder Lori Zoss Kraska talks about how her business came about and her expertise in finding corporate support dollars and resources for nonprofits, associations, and other purpose-driven organizations.
Getting the Money
Lori Zoss Kraska reviews the first steps in getting money and resources from corporations and the power of starting a conversation before support is needed.
Making the Connection
Lori Zoss Kraska discusses the importance of making the connection quickly between your purpose-driven organization and the corporation's community engagement goals as well as the power of brevity when engaging a corporation for support.
Power of Appreciation
Lori Zoss Kraska emphasizes the importance of employees feeling appreciated for their efforts by their managers/organizations and how that sense of appreciation translates into retention and loyalty. She also talks about asking for help if you're a manager who has concerns about a loyal employee potentially leaving the company.
The 4M's to Corporate Sponsorship
Lori Zoss Kraska, MBA, CFRE reveals her 4 M's of successful corporate sponsorship support and how to stay engaged and relevant to potential corporate sponsors, as well as the power of preparation.