ABOUT
STRATEGIC REVENUE ARCHITECT.
CORPORATE SPONSORSHIP AUTHORITY. FRACTIONAL CSO.
Lori Zoss Kraska, MBA, CFRE, is the Founder/CEO of Growth Owl, LLC and a trusted advisor to purpose-driven organizations and corporations seeking to build meaningful, high-value partnerships.
With more than two decades of experience in corporate sponsorship, revenue strategy, and partnership development, Lori helps organizations translate their mission, audience, and impact into relationships that move capital.
Her work is grounded in a clear understanding of both sides of the table—what organizations need to grow, and how corporate decision-makers evaluate where they invest.
THE WORK
Many organizations come to Lori after investing significant time and effort into sponsorship with inconsistent or limited results.
Not because they lack value—but because that value has not been positioned in a way that resonates at the executive level.
Lori helps organizations shift from:
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Explaining what they do → to clearly articulating why it matters
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Chasing sponsorship → to building aligned partnerships
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One-off revenue → to sustainable, scalable systems
Central to this work is her expertise in developing the language that connects with and resonates inside corporate decision-making environments—ensuring ideas are not only heard, but understood, supported, and championed internally.
Her approach combines strategy, messaging, and partnership design to help organizations move from connection to commitment with greater clarity and confidence.
Her approach combines strategy, messaging, and partnership design to help organizations move from connection to commitment with greater clarity and confidence.
EXPERIENCE THAT SHAPES THE WORK
Lori’s perspective is informed by more than 25 years of experience across media, corporate sponsorship, and revenue leadership.
She has held key leadership and corporate sponsorship roles with organizations including PBS, NPR (local station groups), DAC Group, Clear Channel, University of Phoenix, and Citysearch.
Across these roles, she built a reputation for:
Accelerating Revenue Growth
Developing High-Performing Teams
Building Relationships that Convert Into Long-Term Partnerships
Consistently Exceeding Fundraising and Revenue Goals
Today, she brings that experience into her work as a strategic advisor, helping organizations navigate complex corporate conversations with clarity and confidence.
SPEAKER, AUTHOR, AND EDUCATOR
Lori is a sought-after speaker and has presented at national conferences and industry events.
She has also served as an adjunct professor of Communications and Public Relations at Baldwin Wallace University, where she shares practical, real-world insight with the next generation of professionals.
CREDENTIALS
Lori holds an MBA in Systems Management and is a Certified Fundraising Executive (CFRE)—the only globally recognized certification for fundraising professionals, accredited by the American National Standards Institute.
She was also selected for the Leadership Medina County Signature Program and received commendations from the State of Ohio and the Ohio Senate for her commitment to community impact.
PERSPECTIVE
Lori’s work is built on a simple but often overlooked truth:
Organizations don’t struggle with sponsorship because they lack value. They struggle because that value isn’t positioned in a way decision-makers can champion.
Helping organizations bridge that gap is at the core of everything she does.
WHERE SHE WORKS
Based in Northeast Ohio, Lori works with clients across the country and globally—partnering with nonprofits, associations, corporations, and founders to build strategies that support long-term growth and impact.
