Written by: Lori Zoss Kraska, MBA, CFRE, Founder/CEO Growth Owl, LLC Okay, I’ll admit it. I enjoy watching Hallmark movies around the holiday season. There’s something comforting about the predictable plot twists, small-town charm, and the inevitable happy ending that leaves you feeling like everything really can  work out. And somewhere between the surprise snowfall and the grand romantic gesture, it occurred to me: Hallmark movies actually have a lot to teach nonprofits and associations...

Written by: Lori Zoss Kraska, MBA, CFRE Founder/CEO Growth Owl, LLC Every Thanksgiving table has its signature dish.  For some families, it’s Grandma’s sweet potatoes. For others, it’s the never-ending debate over canned vs. fresh cranberry sauce. My Dad is adamant about using Yukon Gold Potatoes for his delicious mashed potatoes. But there’s one staple that always shows up: stuffing. Stuffing is warm, hearty, and full of flavor—but beyond being a Thanksgiving essential,  the dish also...

Lori Zoss Kraska, MBA, CFRE I get it. You have the perfect sponsorship program, a mission that aligns beautifully, and impact metrics...