Written by: Lori Zoss Kraska, MBA, CFRE I just returned from the ASAE Annual Meeting, an event that I've heard some of my colleagues refer to as the Super Bowl of the association industry. And everyone looked good. People were dressed for the occasion. Exhibit booths were polished. Messaging was sharp. Organizations brought their best ideas, their best people, and their best stories. It makes sense. When you're surrounded by thousands of association professionals, industry partners,...

How mentoring strengthens member engagement while creating one of the most compelling opportunities for corporate sponsorship. By Lori Zoss Kraska, MBA, CFRE, Founder & CEO, Growth Owl, LLC and Bijay Alex Mathew, Chief Revenue Officer, The Art of Mentoring Every time I see an association launch a new member benefit, I find myself asking the same question: Could this become a compelling corporate sponsorship opportunity? As someone who helps associations and nonprofits build strategic...

Written by: Lori Zoss Kraska, MBA, CFRE and Bruce Rosenthal We're halfway through the year, making this an ideal time to evaluate what's working in your sponsorship program and where there may be opportunities for improvement. If your first instinct is to create new sponsorship packages, build a longer prospect list, or rethink your pricing, consider taking a different approach. Sometimes meaningful growth requires significant strategic change. Other times, it's a handful of intentional...