Written by: Lori Zoss Kraska, MBA, CFRE There’s a moment in every story where the old approach stops working — but the next chapter isn’t fully clear yet. I see many associations and nonprofits sitting in that exact space right now.  From a sponsorship standpoint: Traditional sponsorship tactics feel thin. Transactional outreach isn’t landing the way it used to. Doing more of the same no longer produces the momentum it once did. This in-between moment can feel uncomfortable— but it’s...

Written by: Lori Zoss Kraska, MBA, CFRE As I wrap up another year working alongside incredible nonprofits, associations, and purpose-driven organizations, one thing has become increasingly clear: Most teams are not struggling because they lack value — they’re struggling because they underestimate it. In countless conversations this year, I heard hesitation, doubt, and assumptions that sounded reasonable  on the surface… but underneath, they were quietly limiting outreach, delaying action, and...

Written by: Lori Zoss Kraska, MBA, CFRE, Founder/CEO Growth Owl, LLC Okay, I’ll admit it. I enjoy watching Hallmark movies around the holiday season. There’s something comforting about the predictable plot twists, small-town charm, and the inevitable happy ending that leaves you feeling like everything really can  work out. And somewhere between the surprise snowfall and the grand romantic gesture, it occurred to me: Hallmark movies actually have a lot to teach nonprofits and associations...