By: Lori Zoss Kraska, MBA, CFRE and Bruce Rosenthal Click on the above PDF for Lori and Bruce's 2026 Edition of Is Your Corporate Sponsorship Staregy Haunted? Is your organization stuck in a "witches brew" of one-size-fits-all sponsor packages? This Halloween-themed guide from Lori Zoss Kraska and Bruce Rosenthal reveals how to make sponsors light up like jack-o-lanterns …. from crafting customized, goal-driven programs to preventing sponsors from ghosting you. Stop hiding behind...

By Lori Zoss Kraska, MBA, CFRE | Founder & CEO, Growth Owl, LLC If your association's 2027 corporate sponsorship strategy begins with updating last year's prospectus, you may already be overlooking some of your biggest revenue opportunities. Corporate sponsorship investment is showing signs of growth, but the expectations surrounding that investment are changing. Companies are becoming more intentional about where they spend, how they measure success, and what makes a sponsorship worth...

Written By Bruce Rosenthal and Lori Zoss Kraska, MBA, CFRE Picture this: A corporate partner CEO is deciding whether to fly to Washington, DC, for a meeting his association invited him to: a sit-down with the Secretary of Commerce. Before committing, he asked a simple but revealing question: "Is this going to be a real discussion about issues that matter to us, or just a photo op with the Secretary?" That question cuts to the heart of what's broken in too many association sponsorship...